Print Layout

Print layout encompasses many things. Everywhere you look, you see signs, billboards, packaging, etc.

Below are just some of the many print projects that I can do for you.

Advertisements

Advertisements are used to encourage, persuade, or entice an audience to take an action. Advertisements seek to generate the purchase of products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers.

Since the advent of the Internet, advertisements have been making a shift from traditional media such as newspapers and magazines, billboards, etc. and are now increasingly being seen via media such as blogs, websites, social media or even text messages.

Online marketing has opened new doors for advertisers. By emphasizing relevant, unobtrusive advertisements intended to help, rather than flood users, good advertising will bring you the clients you most want and who most need your product or service.

Designing the right advertisement is essential to your online marketing efforts. Here are some important to consider when designing your advertisements:

  • What is the objective of this ad?
    • Be specific; make sure it is clear to your audience.
  • Know your target audience.
    • Get to know your demographic; it’s crucial to understand who you’re targeting before choosing the right ad to reach them.
  • What media will you use?
    • For online advertisements, you might choose banner ads, social media ads, a call to action in your blog posts or text messages, etc.  Keep your message brief and to the point so that your audience will see it.
  • Conceptualize your ad.
    • This is where having a professional designer in your corner is helpful.  The right design will enable you to keep the message consistent.
  • Add the right images.
    • 70% of people respond to advertising based on the images included in the ad. Choosing the right ones for your ad is crucial.
  • Create an attention-getting, but straightforward headline.
    • Like images, using words that convey the most powerful impact to your audience is vital.
  • Integrate ad copy that’s clear & to the point.
    • Clear and specific, but inviting text will encourage your audience to follow links and make purchases.
  • Layout
    • The layout of your ad is the integration of all of the above steps. A graphic designer can help you by providing expertise in how to design the layout of your ad so that it’s most effective for your audience.

Brochures

Brochures are printed advertising that can be used to  introduce your  company or organization, and inform your target audience about your products or  services. Brochures usually come in one of two design types, the bi-fold or the tri-fold. A bi-fold design is a single sheet printed on both sides that is then folded into halves A tri-fold design is a single sheet printed on two sides but then folded into thirds. A bi-fold brochure will have four panels (two panels on each side), while a tri-fold will have six panels (three panels on each side).

A good brochure will use higher-quality paper, and will be printed in color. Brochures which are printed using four color process on thick gloss paper will give your clients a good first impression of your company.

Brochure Design Process

There are several steps to the design process for your brochure prior to going to print.

Consultation for your Brochure Design:

First and foremost, I will need to consult with you to get the most information they can about your company and your design concepts. Format, size, content and the graphic elements to be included in your brochure will be determined with this initial consultation. This is a great time to brainstorm your ideas for your brochure design. A good designer will help you by giving you their professional insights to help you create a brochure that best fits your marketing needs.

Concepts for your Brochure Design:

Next, I will create a conceptual layout for your brochure design based on what was agreed upon during your initial consultation. Before adding graphic elements, photos or textual content, I will determine the “look and feel” of your brochure. I will tweak the design based on your feedback.

Content and Graphics for your Brochure Design:

Once you’ve approved the brochure design layout concept that best suits your company, I will begin to integrate the graphical elements with content. The content (textual writing) for your brochure design should be specific, informative and inviting. A good brochure design will incorporate an effective balance of content and graphical elements. The graphical elements should be relevant to your target audience and representative of your products or services. I will work with you to create a brochure that represents your company, is informative and attracts your target audience.

Final Revisions for your Brochure:

I will work with you throughout the brochure design process to make changes or modifications. I will also be able to advise you on how your brochure should be printed and the types of paper available. Questions or concerns are addressed throughout the process. I will let you know how many revisions can be made to the brochure design. Finally, before the brochure design goes to the printer, you may be provided with a copy of the digital format of your design brochure. Depending on the printer’s needs, these digital formats could be Indesign, Quark, EPS, PDF, tiff or a high resolution jpeg, but most are ok with a print-ready PDF.

I can not only take you through the brochure design process start to finish, but can also help with other printed material needs such as postcard design, business card design, promotional posters and more. Contact me for a consultation.


Magazines

When designing a magazine layout, planning is the foundation. From creating the grid or “wireframe” for your magazine layout, to determining the best column widths and number of columns, identifying the typography, selecting the appropriate fonts, and including the right amount of white space, I will work with you to create the magazine layout that’s best for your needs.

I will work “from the bottom up”, as it were, to design your magazine layout. Here are some of the steps I will take:

Establish the Magazine Layout Foundation:

Establishing the grid work or “wireframe” of your magazine layout should be the first step. Your wireframe will be the blueprint of your layout. Wireframes allow the designer to arrange the magazine elements to best suit your magazine layout needs. This will create the consistency of the magazine design as well as provide the overall aesthetic of the magazine layout.

Determine the Number of Columns and Column Width:

Columns standardize your magazine layout. I will use differing numbers of columns (anywhere between one and three, or more) and will vary the column width to create a sense of order and structure in your magazine layout. A mix of columns in each story within your magazine is appealing to the viewer. Usually, a story within a magazine layout will include anywhere from one to three columns per story; however, you and I may work together to vary this number in order to best suit your magazine design needs.

Consider the Typography:

I will consider sections of type, such as  Heading, Sub-Heading, Paragraph & Description. As well, your magazine layout designer will be conscious of the fundamental principle of contrast, which includes the size, weight and proportions of the typography.  Contrast in typography often means using two or more fonts, such as sans-serif fonts for headlines and serif fonts for body copy. A good designer will also have an eye for the readability of your content; certain fonts are more legible than others. I will advise you which fonts work best for your magazine layout design.

Add Elements such as Illustration & Photography:

Including illustration and photography within the magazine design layout is another key step I will take during the magazine layout phase. Bearing in mind your target market and the magazine’s subject, I will select the images that best reflect your branding as well as the overall topic of your magazine. The placement of design elements such as illustration and photography, combined with the layout of the typography will create “eyelines” which lead the viewer’s eye across the page, so that they are encouraged to read more.

Ensure there is enough White Space:

I will carefully include white space in your magazine layout; this is the space that is not filled by any objects. Different levels of white space will create a unique effect; the amount of white space comes from the space between the characters of a typeface to the size of the margins in a layout. I will ensure that the amount of white space used is appropriate for your particular magazine layout.

Quality is most important when planning a magazine layout. Setting the design foundation and adding the right typography, illustrations and white space are the steps a good designer will take to create a high-quality magazine layout. I will ensure that the alignment of all design elements is clear and easily viewable by the reader, so that when the magazine is printed it looks just as you desired it to. Contact me for a consultation to learn how I can help you with your magazine layout.


Postcards

One of the best marketing strategies a business or organization can use is postcards.  In fact, direct mail postcard marketing is favored by many businesses and especially among among marketers because:

  • They are fast, easy and relatively cheap making them very valuable to small business owners who are short on cash and time.
  • As long as you keep your postcards under 4-by-6 inches, you can mail them at the postcard rate. Postcard rates are usually less than first-class rates, or the amount you would spend to mail a sales letter and brochure. The difference in mailing costs can really be significant when you are mailing thousands of postcards. Postcards are usually less expensive to print than multiple pages that you would mail in an envelope. You also save by not having to use envelopes.
  • Postcards are simplistic and easy to read. A postcard usually includes a headline that states a key benefit of your products or services. For example, the headline, "Save 25 Percent on Furniture This Weekend" clearly states a benefit for the recipients or readers of the postcards. Postcards generally contain less information than sales letters or other written materials. People can read or scan them more quickly. One way to increase the readability of your postcards is to use bullet points. Keep the copy simple. Tell people what your offer is and where they can get it.
  • A well-designed postcard is not going in the trash without first being read. Postcards are easily read - no envelopes to open or phone calls to answer.  In less than 20 seconds, your message gets across to a prospective client.
  • People can see your postcard headline or copy as they get their mail. They do not have to open an envelope to access your advertising. Use pictures and illustrations to get even more attention. Adding color like red to your postcard also can generate more attention. Glossy postcards also can stand out as a person grabs his mail.
  • Postcards are also effective as an advertising tool because they are highly targeted. You will likely mailing your postcards to a specific buying group. For example, an electronics manufacturer will usually mail postcards to people who buy electronics. They purchase specific mailing lists from vendors, which sell names and addresses by specific categories. Consequently, postcards go to people who already have an interest in your products or services.
  • The success of postcard campaigns are also highly measurable. You can easily determine how much business or sales you generate from each postcard. Subsequently, subtract the expense of your printing, mailing and mailing list to determine your overall profit. One way to track postcards is by adding a key or code to the postcard. For example, assigning the code "12213" could represent a postcard mailing sent out on Dec. 2, 2013. If you send out 1,000 and 30 people visit your store, for example, your response rate is 3 percent. You would then determine how many people of the 30 actually buy your products. This can easily be tracked by having people redeem their postcard when they make a purchase.
  • When you advertise your business anywhere else (e.g., newspaper, trade magazines, etc.), your competition knows it. But when you use postcards to communicate with your prospective customers, it is direct to them and your competition will have no idea..

However, the best part of postcard marketing is that any business or organization can benefit from a structured, targeted postcard marketing strategy.


Billboards

Billboards have long been a familiar form of advertising media. We see them every day along highways and freeways. But what makes a good billboard, and what are the best design elements to include in your billboard so that it can be an effective marketing tool for your business?

Billboards are distinctly different from other forms of advertising. The same design process used for a magazine ad, brochure or web site will not be the best design process for your billboard. Although several of the elements will be the same, such as including your logo and brand, a call to action for your target market and visual elements that attract attention, a billboard design requires some special consideration. Your billboard designer will follow these guidelines to create the most effective billboard for your marketing campaign.

Remember that your billboard will be seen by your target audience while they are driving. This means that you’ve only got about 3 to 7 seconds of their attention. A good designer can create a billboard design that’s memorable and gets your message across in that brief span of time.

The fewer words on your billboard, the better, so when writing your billboard content, keep it simple.  I will include, at a minimum, your logo, your contact information in brief, (such as your phone number, website, or address) and, if you own a storefront business, I will add some directional information so that your potential customers can find your place of business. Finally, you will want to incorporate your call to action and/or your tagline to entice your target audience to follow up with a call, a click or a visit to your place of business.

When choosing the font for your billboard, I will be looking to maximize readability. Choosing bold fonts over scripts or unusual fonts will be the best way to go. Clear, bold and easy-to-read elements are key.

The same holds true for the images you choose for your billboard. Your photography or graphical illustration for your billboard needs to be relevant to your target audience as well as attracting their attention.

I will also help you choose the best color scheme for your billboard and will keep in mind that your billboard will be visible day and night. Using contrasting colors rather than colors that are similar to each other will help your billboard been seen from a distance. A good designer will choose colors that can be easily seen in a variety of lighting situations.

Choose a designer will follow these guidelines to help you create an effective billboard that is short, simple and to the point, but which grabs the attention of drivers in a creative and inviting way. Contact me for a consultation on your billboard design.